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FUBUKI was launched in 2019 by two childhood friends from Sweden after they refined an unbranded boot originally manufactured in Fukuyama, Japan, and worn by locals in Hokkaido, where one of the founders had traveled for a ski trip. Designed for the snow-loving ski community, FUBUKI's mission is to prove that durable, warm, and waterproof boots don't have to be boring - or heavy.
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