This is a pivotal expression of Aspesi's philosophy born by chance in 1999, out of the friendship between Alberto Aspesi and Robert Frank, a Swiss artist naturalised American, photographer and film maker, exponent of the beat generation and considered one of the founding fathers of New American cinema. Following a conversation in which Robert expressed his admiration for this Italian word, its sound and meaning, Alberto had a t-shirt made to give to his friend. That day an icon was born that powerfully expressed Aspesi's discreet charm.
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Alberto Aspesi & C. S.P.A. Corso Venezia, 14 Milano, Mi 20121
