Most cold emails die before they ever live. Reps blast 500 feature lists into inboxes and wonder why nobody replies. The truth? Buyers aren't allergic to cold outreach - they're allergic to lazy messaging. The best reps don't write essays; they write curiosity bombs.

Today's playbook shows you how to stand out from the spam using two simple levers: subject lines that earn the open, and the 3x3 rule for writing emails so relevant they can't ignore you.

SALES

How to Write A Good Sales Email

Sending cold emails is one of the best ways to connect with new prospects. But most salespeople spam their prospects' inboxes with 500 feature-dumping emails per day and get insta-deleted.

Today, we'll teach you to be the cold email outlier from the tidal waves of spam.

The only goal for a sales email is to get the prospect to open the email and reply back. That means we need to do two things well: craft a good subject line and write a message that's relevant to them. 

Here's how to do both.

How to write a subject line that gets opened

You can write the greatest email in the world. But if they don't open the message, you're not getting a response, which means you ain't making the sale.

That's why writing good subject lines is so important. There are four golden rules we use to get stellar open rates, every time.

Two examples of personalized subject lines in action:

Two more examples of personlized subject lines at scale: 

Most salespeople overthink the subject lines. But the connection can be pretty dang loose. Find something interesting about them and it should be pretty dang easy. 

How to write a cold email that gets replies

Someone has finally opened your cold email. Hallelujah! Unfortunately, this is where most emails go to die. But you can get over the hump using the 3x3 rule. 

The goal is to make it as easy as possible for the prospect to understand what the heck you do and  respond yes or no. 

Here's how to craft your message using the 3x3 rule.

1st paragraph: A personalized problem

Remember the personalized subject line? Now we need to explain what we know about them and the problem this creates. 

You need to go into their problem as crispy as humanly possible. Things like "cut costs" and "save you time" aren't crispy enough. You want them to feel like you've looked into their calendars and be triggered by the problem that you solve. For example:

2nd paragraph: What you do 

Explain what you do in one sentence. You don't need to spell out every feature of your product or service. Give them just enough to pique their interest. If you explain your problem well enough, all you have to say next is how you make that problem go away.

3rd paragraph: Have an ask

Most salespeople make the mistake of asking "are you interested in looking at our software?" or "would you like to meet to discuss more?" 

They may look decent on the surface but these asks feel too heavy. Instead, end with an interest-based call to action instead. 

Let's look at an example of Nick from 30MPC sending an email to me about this podcast software. 

Here's an example of an email that I used a lot when I worked at Pave. 

And that's a wrap folks!

HEADLINES

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SOFTWARE

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That's all for today.

Until next time,
Team B2B Whales

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