Some marketing hacks are hit or miss. But this one? It always works. I ran all my emails and web pages through this process, and boom-permanent 50% boost. No gimmicks, no crazy tech, just one simple rule: make everything stupidly easy to read.

Because if people have to think too hard to understand your offer, they won't. Here's the ridiculously simple fix that can make your writing (and your sales) instantly better.

SALES

50% increase in conversions with this simple hack

There are very few things that always work. But, this tactic is about as close as it gets. I once ran all my emails and web pages through this process and got a permanent 50% boost.

Here's how it works: Run every script you write. Every webinar. Every email...through a reading level calculator. It'll tell you a grade. Then, keep correcting it until it's below 3rd grade. I use Hemingway App. Google it. It's free and I have no affiliation.

"Below 3rd grade" usually means: Simpler words. Shorter sentences. Fewer adverbs. No passive language. No excess words. 

If you want to take this to the next level, actually write inside of Hemingway. This gives you real time feedback and makes you a better writer that much faster. It was one of the things that transformed my writing. 

To be clear: Simplifying language doesn't mean you attract dumb people. It means you make it easier for higher level people, and you make it possible for lower level people.  

End result: more people understand you and buy your stuff.

This tactic came up when I spoke to a business struggling with sales. I could tell by the way the founder talked about his product, his language was his problem. After he changed, his business grew. Yours may too.

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