REEBOK x ICECREAM BOARD FLIP
Ahead of the May 1st release, Reebok and ICECREAM began the Board Flip rollout in Lagos during HOMECOMING™, spending time alongside the local skate community at WAF Skatepark.
Anchored within one of the most influential gatherings shaping music, fashion, and creative expression today, the activation unfolded through an open skate jam and best trick session, with the Board Flip worn and tested in real time.
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