From designers to stylists, these dudes break down how they build a signature look - and how you can, too

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HEIDI QUILL
SENIOR COMMERCE WRITER, BRITISH GQ

 

HEIDI QUILL
SENIOR COMMERCE WRITER, BRITISH GQ

New year, new sales, new bargains to be had... and yes, while payday is feeling like a distant memory, there's something about the depths of the January sales that unleashes the insatiable shopper within me. Plus, with deals like 50% off at Wax London, Percival, Mr Porter et al, I'll take the hit on my monthly savings. It's all about investments for a more stylish 2026, right?

Image may contain: Clothing, Sleeve, T-Shirt, Person, Face, and Head

The best men's sales and what to buy now

BY HEIDI QUILL

It takes a seasoned shopper to effectively navigate the online sale racks. Here's what's in GQ's basket.

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ONE GOOD BUY

PERCIVAL PABLO POLO SHIRT

Artwork for GQ's guide on the best Sock Brands

Huge news: Tom Holland's favourite Percival polo shirt is back in the sale, and in every colourway. My selection of the lot, though? That goes to this navy blue number. As for styling, take a leaf out of Percival's styling book and layer it over a blue shirt.

£104 from Percival

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The best jeans for men: top picks from Uniqlo to OrSlow

BY JESSIE ATKINSON, FAYE FEARON, AND HEIDI QUILL

Team GQ's pick of the best jeans for your everyday look. You're welcome.

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Image may contain: Clothing, Coat, and Overcoat

At £95, this wool-blend Abercrombie overcoat is my highlight of the January sales

BY HEIDI QUILL

Less than £100 - and 50% off - the discount on this herringbone overcoat is criminal... in a good way.

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Shop Our Editor's Picks. GQ Recommends.

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