From designers to stylists, these dudes break down how they build a signature look - and how you can, too

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JESSIE ATKINSON
SENIOR COMMERCE WRITER, BRITISH GQ

 

JESSIE ATKINSON
SENIOR COMMERCE WRITER, BRITISH GQ

Expendable income never stops feeling like pocket money, not least because of the never-fading temptation to buy sweets (read: alcohol and pizzas) with it. Leaning into that dizzying juvenility also sometimes looks like buying a new shirt or two to celebrate the first opening buds of this year's flowers. Thankfully, there are sales to cater to just that exact feeling.

Image may contain: Clothing, Sleeve, Blouse, Pants, Person, Adult, Teen, and Jeans

Best men's sales and what to buy 2026

BY HEIDI QUILL

It takes a seasoned shopper to effectively navigate the men's sales racks. Here's what's in GQ's basket

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ONE GOOD BUY

KOTN CHAMBRAY SHIRT

You don't need a new shirt for spring, but it sure is nice to have. If you have some spare change knocking about then we'd stake it on this chambray short-sleeve with topstitching and an oversized pocket that lend it a workwear feel.

£120 £50 from Kotn

BUY NOW
 
Image may contain: Clothing, Knitwear, Sweater, Cap, and Hat

Best sock brands for men 2026: Arket to CDLP

BY HEIDI QUILL AND FAYE FEARON

Any stylish man would be happy to unwrap a pair of socks from these brands

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Best wedding guest suits for men 2026: Reiss to Paul Smith

BY HEIDI QUILL AND FAYE FEARON

Always the usher and never the groom? You're going to want a top-tier wedding guest suit as we move into 2026's winter marital season

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