Scent is one of the fastest ways to shift how you feel. Because smell connects directly to the parts of the brain that govern emotion and memory, a fragrance can calm, energize, or ground you before you've even consciously registered it.
That's why, when we created our new goop beauty Black Pepper + Ginger Grounding Body Wash, we started with the scent. If you've been with us for a while, you might recognize some of the notes from our G.Day body wash-which Brad, and many of the other men in our lives, have been begging us to bring back. We started with that scent and tweaked it a little, adding citrus and sandalwood to deepen and brighten it. I'm completely addicted to this new iteration: It is warm, a little sweet, a little spicy. It is somehow both calming and energizing, and it turns my morning and evening showers into a ritual that resets my body and mind. (And yes, Brad loves it as much as I do-it's beautifully gender-neutral.)
This week, we're exploring the science behind scent-and how to use fragrance throughout your day to sharpen your focus, lift your mood, and unwind.
Love,
Gwyneth
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Scent is one of the fastest ways to shift how you feel. Because smell connects directly to the parts of the brain that govern emotion and memory, a fragrance can calm, energize, or ground you before you've even consciously registered it.
That's why, when we created our new goop beauty Black Pepper + Ginger Grounding Body Wash, we started with the scent. If you've been with us for a while, you might recognize some of the notes from our G.Day body wash-which Brad, and many of the other men in our lives, have been begging us to bring back. We started with that scent and tweaked it a little, adding citrus and sandalwood to deepen and brighten it. I'm completely addicted to this new iteration: It is warm, a little sweet, a little spicy. It is somehow both calming and energizing, and it turns my morning and evening showers into a ritual that resets my body and mind. (And yes, Brad loves it as much as I do-it's beautifully gender-neutral.)
This week, we're exploring the science behind scent-and how to use fragrance throughout your day to sharpen your focus, lift your mood, and unwind.
Love,
Gwyneth
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