I have dry skin and, of course, that also means dry lips, so I've always been extra particular about my lip products. When we created our Clean Nourishing Lip Balm, it took us three years to get the formula exactly right. We did get it right, and I love our lip balms, both the tinted and the clear versions-I keep one on me all the time.
But sometimes I need a little bit more to restore the skin on my lips, especially in the colder, drier months, like now. So we started working on a true treatment product: a powerful, deeply moisturizing mask. I wanted something that would surpass the existing clean lip masks I'd tried (and there were many). Something that would hydrate immediately and then stay put and continue to work its magic for hours.
As with the OG lip balm, it took a while; our product development team worked so hard and kept iterating-for years-to perfect the formula.
Our new Nourishing Lip Repair Mask delivers clinical results beyond what we hoped for: It increases the hydration level in lips by more than 160 percent with a single swipe.* I've been using it every night, and it's made a noticeable difference in how my lips look and how they feel. I hope if you try it, you love it as much as I do.
Love,
Gwyneth |
