It's been 30 years since I filmed Jefferson in Paris here in Paris, where I'm writing this note now. You might think that's a random thing to bring up, but in a strange way, my experience on that set became the genesis of goop. It's when I first started my tradition of asking the crew for their local café and restaurant recs. And it's when I learned that that sincere element of discovery-and sharing those discoveries-gave me a sense of agency and filled my days with meaning (and really good food).
 
If goop were a verb, it would define that action: the pursuit of a life filled with agency and inspiration. The effect is like that rush you get from walking into a crowded bistro, cheeks flush from the cold, to find your greatest friends sitting in a corner booth. Or when you crawl into a years-old sweater for the first time this season, and you feel both brand-new and also like you've come back to yourself. It's that moment when your decisions align to create a moment of pure, distilled beauty. 
 
It's not possible to feel that energy in every minute of every day. But we hope that with goop, you find it as often as possible.

Love,

Gwyneth