Dear friends of Hiut,
It's now been just over two weeks since we took over Hiut, and with that have come many questions about us as the new owner family - who we are, and what we might change. So we wanted to take this opportunity to share our first update with you.
Like many of you, we first discovered Hiut as customers. We admired the jeans - the quality, the craft, the feel of something made with care. And we admired what Hiut stood for: the belief that doing one thing well, and doing it with integrity, still matters in this world.
We are the Loeper family - two parents and four grown-up children from Germany, now in our fifth generation of family entrepreneurship. We are not a corporation or an investor group. We are a family that believes in protecting rare things and helping them thrive.
Before we ever imagined becoming part of Hiut, each of us had travelled to Cardigan to see the town, meet the people, and understand what makes this place so special. So when the chance came to invest in Hiut, it felt less like a business decision and more like a humble honour - a chance to protect something rare and to help it breathe in its full rhythm again. Every voice in our family was heard, and every one said yes.
There will be changes. Every company evolves. But not in the things that matter. Not in the quality, the craft, or the spirit of Cardigan. And before we act, we will listen and learn.
Our promise is simple: to keep things real, to keep things human, and to make sure that the spirit that built Hiut will remain untouched. Hiut will remain true to its roots - made in West Wales, supporting the skilled jobs of Cardigan, by the people who brought this brand to life.
Thank you for being part of this journey, for wearing, believing, and helping it grow.
The best is yet to come.
With gratitude,
The Loeper Family
Owners, Hiut Denim Co.
