Together, We Made Jeans Again. |
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When you start a company, you never think about the day you will leave it.
Well, this is that day.
It's time for both me and Clare to pass the baton on to the team and the new owners.
As you know, the last couple of years have been - let's say - a fight to stay in business.
But thankfully, last December, we found an investor.
Someone who could see beyond the struggle and saw the potential.
They were customers. They came to visit the factory as part of their holiday. They believed in a town that made jeans again.
In short, they saved the business. And for that one, brave decision - we'll be forever grateful.
As a Liverpool fan, I understand the importance of good owners. They made the club a great business off the field so they could do the business on it.
If our new owners can mirror that, this town will be making jeans for decades to come. And no one will be cheering louder than Clare and me.
There are many thank-yous to make before we take our leave.
To our original shareholders who backed our dream of getting the town making jeans again. Over the years, they have got the least mentions and praise but gave us the most trust and patience. Thank you to the crazy ones.
To the town folk. You just wanted us to win from the start. And whenever we asked for help, you gave it. Love this town.
To YOU. Our blinking brilliant customers who stood by us through the ebbs and flows of economies, pandemics, and world events. We believe in creators. We believe in you. We won't ever stop. Thank you.
To Planet Earth. Our silent shareholder. We tried to tread lightly. But we know we can do better. We hope we always can.
And then finally...
To the team at Hiut.
Over the last 14 years, we have found loyalty.
You stuck with Hiut when there was no heating, the warmth came from your laughter.
We have found grit. When things got tough, you just carried on sewing.
We have found floors that needed painting, and we have painted them together.
We have found factories that needed moving to, and we have moved to them.
We have found dance floors that needed dancing on, and we have danced on them.
We have truly found the salt of the earth. Don't know what it means, but we do know you are it.
Thank you. Love ya. #teamswin
Together, we got this town making jeans again.
After all the emails we have sent you, this will be our final one.
So allow us to say this one more time:
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David, Clare, Stella and Tessa.
Founding Family
P.S. Thank you for your support. As always.
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Thank you for being part of the Hiut Denim family! We are dedicated to one thing and one thing only: making jeans. That's it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our 'Grand Masters' behind the sewing machines do the rest.
There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That's our reward. That's why we stick to just making jeans. Yup, we just make jeans. That's all folks.
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