How Do You Say Hiut?

Hi there,

So, I was watching one of my favourite YouTubers, deep into a creativity rabbit hole, when his guest starts raving about this amazing denim brand down in West Wales.

Naturally, I leaned in.

Then he says the name of the brand...and I don't recognise it.

Wait, hold up. Is there another brand making jeans in West Wales?

- I pressed rewind.

- Played it half speed.

- Then played it again and again.

Turns out he was talking about HIUT.

But the way he said it? Wheet.

That got me thinking.

There is no right way to say it. Just like there is no right way to be creative.

So let's do something fun.

Let's make a global film of how people from all over the world say "Hiut" differently.

From Newcastle to New York. From Tokyo to Texas. From a whisper to a shout.

How do YOU say it?

Send us a quick video or voice note-doesn't have to be polished. Just you, saying Hiut your way.

Drop it to jack@hiutdenim.co.uk and let's celebrate the quirks that make us, well... us.

Best from the West,

David Hieatt,
Co-founder.
P.S. Send in your clip, and we'll send you an invite to the world premiere of the final film. Your red-carpet moment-no tux, no dress code, just you and your voice making history.

Hiut Denim Co, The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

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Thank you for being part of the Hiut Denim family! We are dedicated to one thing and one thing only: making jeans. That's it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our 'Grand Masters' behind the sewing machines do the rest.

There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That's our reward. That's why we stick to just making jeans. Yup, we just make jeans. That's all folks.

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