Hi there,
For Black Friday we have closed our website for 24 hours.
As a small maker, we come in each day to make the best jeans we can, not the most jeans we can.
We charge a fair price for them, enough we hope to keep us going as a business.
But for us, Black Friday feels like a battle to see who can be the cheapest. Lots of people buying things they don't really need with money they don't really have.
All resourced from a planet that really can't keep up.
And the result, a throwaway culture when the planet needs us to make things to last.
This year is on track to be the hottest year since records began, our planet doesn't need a day dedicated to our overconsumption.
We will reopen tomorrow, when common sense returns.
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