HIUT DENIM CO.

- presents -

FACTORY TALK

JAPANESE DOUBLE BLACK SELVEDGE - 99 ONLY.

Hi there,

Words: My mum used to say to me I was the most stubborn of stubborn mules. What I heard was I would be well-suited to being an entrepreneur.

Today, we are launching a beautiful denim that is a result of a mindset of not giving up.

-It's a double black.

It's from the legendary Kurabo mill in Japan who are the heroes of this story.

It's 14.5oz.

And it has a rare orange selvedge.

The Back Story.

Kurabo mill was the first ever mill to make denim in Japan.

(Everyone wants to be the OG. But, in truth, there is only ever one.)

They have been making denim since 1888.

Just for context - it was a good year for start-ups.

- The pneumatic tire.

- The ball point pen.

- The gramophone

- The light bulb.

(So glad they didn't give up.)

It wasn't until 1972 that Kurabo finally succeeded in making the first ever Japanese selvedge denim.

They had failed seven times previously.

They kept getting back up.

And on their eighth attempt they got something even the perfectionists at Kurabo could see was a selvedge that would set a new standard of excellence.

"Fall seven times, stand up eight." - Japanese Proverb.

Today's Launch.

The double black selvedge we are launching today is 14.5oz in weight and is a testament to their determination and craftsmanship.

And it's the perfect weight fabric for right now.

It feels sturdy and substantial.

Just what you need when the weather starts to get nippy.

(You can feel the air temperature is just on the turn - Winter arriving - Autumn leaving.)

And since we've already had our first frosty morning, I've already put my name down for a pair of these.

Best from the West,

David Hieatt,
Co-Founder.
P.S. This is the only time we've done a double-black with an orange-line selvedge. And there will only be 99 of these made.

SHOP NOW

Why Double Black?

Most black denim is single black. That means that either the warp is white, or the weft is white.

Double black is different. It is like a rare pearl.

Both the warp and the weft are black. That gives the denim a rich, deep black colour.

The warp (vertical) has been rope dyed with sulfur - a superior dyeing technology.

The weft (horizontal) is reactive yarn dyed.

Double black is a more costly technique because it requires twice as much dye and takes much longer to make.

But, oh boy, does it look good.

The magic with the double black is they do two things well. They do 'work' incredibly well.

But they do 'going out' just as well too.

They look understated and beautiful. They are a true classic straight out of the bag.

Why an orange line selvedge?

Well the story goes that it's a nod to Harley Davidson.

Not a lot of people know that there was a Harley Davidson factory in Japan that made motorbikes just for the Japanese market.

The first Japanese Harley-Davidsons were built in 1935 and, post-war they become synonymous with the image of denim-wearing 'taiyozoku' characters who embodied all that Japan's post-war disillusioned youth desired, and that Japan's new conservative government feared.

SHOP NOW

The Details Matter.

We will be shipping them from mid November. As they are cut to order, we will take payment when ordered. Previous short runs have sold out within 4 hours, so if you are tempted, our advice is not to delay. We will only make 99 of them.

Thank you for your support. As always, your belief in quality makes this all work.

Key Points.

100% cotton.

14.5oz in weight.

Double black.

Orange line selvedge.

This denim is from Kurabo Denim Mill.

Available in the following fits :

Men: Work@ / Hack@ / SlimR / V-Fit / Anderson / Morgans

Women: Aurelia / Peggy

£295

Made in Wales.

Shipping in November.

SHOP NOW

Hiut Denim Co, The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

View in Your Browser | Unsubscribe

Thank you for being part of the Hiut Denim family! We are dedicated to one thing and one thing only: making jeans. That's it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our 'Grand Masters' behind the sewing machines do the rest.

There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That's our reward. That's why we stick to just making jeans. Yup, we just make jeans. That's all folks.

Privacy Policy: Hiut Ltd. understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law. This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately. You can visit our website without disclosing any personally identifiable information about yourself (although please note that we may use cookies and collect other non-personally identifiable information about your browsing activity - see our cookie policy for detailed information). If you do submit personal information by ordering products, services or completing a web form registration, for example, you can be assured that we will use your personal information only to support your continuing relationship with Hiut Ltd. We have provided this Privacy Policy Statement to help you understand how we collect, use and protect your information when you visit our websites and when you generally use our products and services. We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information. You can view our full privacy policy by clicking here.