THE SOFT WASH - AW26

THE FEEL, THE COLOUR, THE WASH

Hi there,

Handmade from Candiani 13oz Italian indigo denim. Woven from certified regenerative agriculture cotton. Finished exclusively for Hiut by LaundRe.

The Soft Wash is now available and ready to ship.

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THE FEEL

The Soft Wash gives the denim a softer, more supple handle from the first wear. The 13oz fabric feels easier from the outset, while still retaining the weight and structure that gives it shape. The result is a more relaxed starting point, with plenty of character still to come through wear.

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THE COLOUR

The wash creates a natural vintage finish, bringing subtle variation through the indigo while keeping enough depth in the colour for it to continue changing over time. The effect is worn-in rather than uniform, with a finish that feels established from the first wear.

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THE WASH

Developed over six months with LaundRe in London exclusively for Hiut. The bespoke enzyme wash softens the fabric while preserving its structure and capacity to develop with wear.

LaundRe is a next-generation denim finishing facility, designed to deliver high-quality washes with significantly reduced environmental impact.

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MENS.

WOMENS.

DÉJÀ BLUE.

NOT DENIM.

FACTORY.

HIUT DENIM COMPANY

THE OLD JEANS FACTORY

BATH-HOUSE ROAD

CARDIGAN

WEST WALES

SA43 1JY

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