HIUT DENIM CO.

- presents -

FACTORY TALK

SHOP MENS

SHOP WOMENS

NOT DENIM

WHAT IS A SLOT?

Hi there,

I thought I would try to answer some of your most asked questions.

1. Why are we doing made-to-order?

Let me answer this with a story about a cartoon I saw as a 7-year-old.

This is how I remember it from a few decades ago....

Tom & Jerry cartoon split an island in half with a big wall, creating two islands.

Tom was on the sun lounger, enjoying his holiday on his side of the island. If he wanted something, he just pressed the buzzer.

Jerry, the waiter, served him from the other side of the island.

Tom pressed the buzzer repeatedly.

Tom got a massive kick out of pressing the buzzer.

And Jerry kept serving him.

Each time, Jerry's side of the island had a little less growing on it.

Eventually, there was nothing left.

On one side of the wall, the island was still a land of plenty.

But on Jerry's side, the island was barren.

It was a moment when something big clicked for me.

As a 7-year-old, it was right up there with the day I found out no one lives forever - the day Tarzan died.

And the day Father Christmas wasn't real - the day I spotted the next-door neighbour putting the costume on in the garage.

This Tom & Jerry cartoon had taught me more about economics and sustainability than any book would.

The planet has limited resources.

You know, just that small trivial moment where nothing is the same again.

Now, when it comes to clothing over 1/3 of it is not wanted. And it ends up being burned or landfilled without being worn.

At Hiut, if you order it, we make it.

We don't guess.

2. What is a slot?

By slot, we mean a production slot.

Each month, The GrandMasters can make a certain number of jeans.

We sell a production slot before each month begins.

That way we make only what is ordered.

We don't guess. We know beforehand.

Right now, we have 218 slots for November.

To guarantee delivery before Christmas, November slots are a smart way to secure some jeans.

In December, it gets a bit crazy, especially when people finally realise the jeans have to be made before we can send them out.

Who knew?

3. How can you fast track it?

We get asked this a lot.

As a rule of thumb, you can't.

If you want a special order, you need to book a slot.

Occasionally, we hold a very small numbers of our best-selling jeans.

They always sell out. So, there is never any waste.

It doesn't happen often, but they tend to get snapped up pretty darn quick.

Here's the link.

I hope that was useful.

If you want to guarantee a December delivery, grab a November Slot.

As of today, we have 218 slots available.

"I miss 100% of the shots that I don't take." Michael Jordan.

Best from the far west,

David Hieatt,

Co-founder.
P.S. Once November slots are gone, December is a short month.

SHOP MADE TO ORDER

Hiut Denim Co, The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

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Thank you for being part of the Hiut Denim family! We are dedicated to one thing and one thing only: making jeans. That's it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our 'Grand Masters' behind the sewing machines do the rest.

There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That's our reward. That's why we stick to just making jeans. Yup, we just make jeans. That's all folks.

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