HIUT DENIM CO.

- presents -

WORKSHOP WISDOM

Hi there ,

Welcome back to Workshop Wisdom.

At Hiut, we've always believed in doing one thing well.

Workshop Wisdom is our way of celebrating those who do the same.

This time, we sat down with illustrator Jack Holland.

The artist behind the patch on our Zimbabwe Selvedge jean.

Jack's world is bold.

Shapes and colours that make the ordinary less so.

A cartoon hand raising a glass.

A sketchbook open beside a flat white.

His workshop isn't a studio - it's a café counter.

Coffee poured. Pencils out. Ideas flowing between chatting customers.

He believes in learning by doing.

In mistakes that aren't mistakes at all.

"Everything's a lesson," he says.

We left inspired.

And we hope you do too.

Best from the west,

David Hieatt,

Co-Founder.

DISCOVER

Hiut Denim Co, The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

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Thank you for being part of the Hiut Denim family! We are dedicated to one thing and one thing only: making jeans. That's it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves that we can be good at everything. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our 'Grand Masters' behind the sewing machines do the rest.

There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time. It makes the hard work and the obsessing over each and every detail worth all the effort. That's our reward. That's why we stick to just making jeans. Yup, we just make jeans. That's all folks.

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