Hey KB fam,

It's Liah! 👋

Oil La La is officially back, and this one is near and dear to my heart. To understand why, we have to go back ten years.

I was working for one of the biggest beauty conglomerates in South Korea, helping sell acne products that were making the company millions. And the whole time? I was breaking out.

I did everything I was told. Oil-free cleansers. Drying treatments. Scrubs. I genuinely thought I had to scrub off my pimples like they were stuck-on grime. And it worked. Sort of. But all that stripping was sending my skin into panic mode. It would overproduce oil to compensate, thicker and stickier, more pore-clogging. More breakouts. More products. Repeat.

I wasn't fixing my acne. I was feeding the cycle.

Then I found a study that changed everything. Acne-prone skin is often deficient in linoleic acid in their sebum, a fatty acid that keeps your barrier intact and oil production balanced. And the richest source of linoleic acid? Well, oil. The exact thing we'd been told was the enemy.

When I tried rosehip seed oil that's high in linoleic acid, my skin did a full 180. I felt like I'd been scammed my whole life.

So I made Oil La La, a linoleic-rich oil serum for acne-prone skin, with:

• Upcycled rosehip oil, plus jojoba and grapeseed oils to help support balanced sebum

• Cicatide Complex (powerful cica paired with EGF) to visibly calm and help renew skin's look

The new formula keeps everything that worked and makes it better: simplified ingredients, a more stable formula, and updated egg packaging.

This is for everyone who spent years punishing their skin and is ready to stop. If that's you, I really hope you give it a try and shop the new Oil La La ✨ Plus, enjoy free US ground shipping on Oil La La orders with code RESET, which ends tomorrow.

Yours truly,
Liah Yoo
Founder, KraveBeauty