$32 for 65mL of our Mochi Berrier Moisture Cream.

We've heard that number is stopping some of you, so let me show you exactly where it goes...

After retailers take their 50-60% cut, this is what's left to work with:

The strawberry leaf extract comes from a small farm in Nonsan, where we are fortunate enough to leverage the benefits of the leaves that nobody wanted. But sourcing directly from a farmer, instead of a catalog costs more. Every middleman skipped equates to more dollars going back to the hands that grew the berries instead of getting lost along the way.

The jar is Vivomer, made by a small UK company called Shellworks. Home compostable, gone in about a year, zero microplastics. It costs 234% more to produce than regular plastic. Regular plastic is cheap because the planet has been quietly paying the real cost for decades. At KraveBeauty, we'd rather pay it upfront.

Plus, our Mochi Berrier Moisture Cream is clinically tested, non-comedogenic, gives 48-hour hydration, has no silicone and no fragrance.

None of this was the cheap way to build a moisturizer. It was the harder way, on purpose.

$32 for 65mL (less than two Erewhon smoothies) and it lasts months.

If that's not in your budget right now, that's real, and there's zero judgment here. But if you've been waiting for a moisturizer that actually works and doesn't cost the earth to make, this is it.

Warmly,

Clare at Team KB