Hi beautiful,

Abi and I have a confession: we've officially declared baths mandatory. Not the quick, practical kind, but slow, sensory-soaked rituals that carve out precious moments of calm when the winter blues creep in.

With the year in full swing and Blue Monday still lingering, it's easy to feel overwhelmed-dark mornings, endless to-do lists, and the pressure to stay on top of it all. To keep our asé ignited, we've enforced phone-off, bath-on evenings every Wednesday and Sunday. Non-negotiable. 

Here's how you can join us...

A Ritual to Make You Feel Magical

✨ Step 1: Light your Queen Idia Candle, let its Geranium and lavender aroma infuse the air.

✨ Step 2: Place the solid bottle of Idan Oil in your running bath-it melts into liquid gold. Add your favourite salts or bubbles.

✨ Step 3: While the bath fills, slip on fresh sheets, tidy a corner, or simply pause.

✨ Step 4: Turn your phone off (yes, really). Just you, your thoughts, and the water.

As you soak, let your mind wander. Breathe in the calm. When ready, drain the bath-visualize everything you want to release washing away. Then, slather the melted Idan Oil from head to toe on damp skin. Slip into a robe. Bliss.

This isn't just self-care. It's a small act of rebellion against the chaos. A reminder to Buy Less, Buy Well. Because wellness isn't a luxury-it's a necessity.

Here's to the best night's sleep of your life,

P.S. We've heard whispers of Idan Oil's, ahem, alternative uses (expensive lube, anyone?). Tell us how you use yours. 😉