Hi beautiful,

This International Women's Day, as we embrace this year's theme-Accelerate Action for Women's Equality-we're reflecting on the trailblazers who transformed beauty and beyond.

For us, Anita Roddick, founder of The Body Shop, was one of them.

Long before LIHA Beauty was born, Liha's very first job was as a Saturday girl at her local Body Shop.

She spent weekends stacking shelves, blending products, and discovering the power of skincare rituals. One day, in the midst of the Christmas rush, Anita popped her head into the stockroom and said:

"I've been hearing good things about you!"

That brief moment-just five minutes-left a lasting impact. Seeing a woman build an empire on activism, ethical beauty, and conscious consumerism planted the seed for what LIHA would become. Like Anita, we're on a mission to redefine beauty.

By blending Yoruba traditions with English aromatherapy, we create luxurious, natural skincare that encourages slow living, mindful rituals, and deep self-care. We're here to shift beauty culture and redefine luxury-not as excess, but as intention, connection, and heritage.

When you choose LIHA, you're supporting a Black-owned, women-led brand that sources responsibly, uplifts women's cooperatives, and fosters self-care as an act of empowerment.

Here's to the women who inspire us-past, present, and future.