Old, forgotten moments from childhood can be recalled by inhaling the smell of candy, a certain spice, or a flower. A past lover might spring to mind when you're squished next to someone on the tube who uses the same laundry detergent.
Since ancient times, we've turned to scent-through incense, fragrance, and aromatic plants and oils-to enhance our well-being. Scent has been used not only as a medicinal remedy and treatment, but also to influence our state of mind and emotions.
The night-blooming tuberose scent found in our Idan Oil and Tuberose Idan Candle has a sweet, heady fragrance and has long been believed to have powerful aphrodisiac properties. In Victorian times, young girls were banned from inhaling its scent for fear of spontaneous orgasms.
Our customers often describe our Idan oil as "summer in a bottle". For me, especially during those long British winters when summer feels like it will never arrive, dousing my skin with Idan Oil or lighting our Queen Idia candle instantly takes me back to the sweet summer nights spent dancing on the majestic beaches of Nungwi in Zanzibar.
The past few weeks of school summer holidays have taught me that beauty and wellness are essential everyday rituals that keep me grounded. Taking a small moment to rub on our favourite oil, light our favourite candle, or spray perfume is a testament to the power of scent and the genuine impact it has on our psyche.
Enjoy the rest of your Sunday!
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