The t-shirts are locally produced in Denmark, and all profits go directly to Plan International's Girls Fund, supporting girls' and women's rights and equality in some of the world's most vulnerable communities.
"We are acutely aware of the responsibility that comes with being a fashion brand. How can we make a positive difference in an industry that is, by definition, not sustainable? Especially now, when international development aid is under pressure, we're proud to support Josephine and Plan International's important work. And we are incredibly proud of the beautiful new #101 design that Josephine has created."