Photographer. Fryd Frydendahl

We are excited to present our JBS x Mads Nørgaard - Copenhagen collaboration.

As two family owned brands, we share a mutual fondness for traditions. The collection is divided into two series of men's underwear; one series of JBS Original styles in 100% organic cotton, and one series of boxershorts in organic bamboo viscose. Both series contain styles infused with Mads Nørgaard - Copenhagen's DNA stripes and color universe, in black and white.

The JBS x Mads Nørgaard - Copenhagen collaboration is now exclusively available online at madsnorgaard.com and at jbs.dk. From October 14 it will be available in Nørgaard paa Strøget, Mads Nørgaard - Copenhagen in Aarhus and Berlin, and at selected retailers.