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Meet Velvet Blue, the stunning new colourway in our bestselling Madison collection. All three bra styles combine Madison's signature fit, iconic gingham check and timeless elegance.
Available in cup sizes B - I.
| | Â | | Â |  | | Â | | | Â |  | | Â | | | | Â |  | | Â | | | Â |  | | Â | | | | Â |  | | Â | | | Â |  | | Â | | | | Â | What we love about Primadonna Madison: |
✓ Soft on your skin, natural on your body
✓ A flattering shape with legendary support
✓ Comfort that lasts all day
✓ Seasonal colours you'll love | |  | |  |  | |  | |
*Sale on selected items, both online and in-store. The Sale offer online and in the boutiques may vary. Not combinable with other promotions. The Sale period ends on 2nd August 2026.
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