Ongoing demand for our RevOps solutions has skyrocketed over the past 5 months. |
We've onboarded 9 new hires in the past 3.5 months and have 4 open roles (potentially more based on culture fit and alignment). |
I'll discuss fractional RevOps in a moment. |
👨🏫 Async advisory for mid-market - Black Friday deal at $2,100/mo |
Q4 led to several successful side programs launched over the past few years: |
The $1,800/mo async advisory started originally in 2022 (an alternative to my $600/hr rate and unblocking my time between time zones with calls) Starting the advisory community in Dec 2023 Launching the SMB group (sub-$500K in revenue) in Q4 2024 with deals |
All three programs are still in motion and working, though some are still grandfathered and may undergo some changes. |
Since 90% of our work this year has been with: |
Private equity partners Venture funds PE-owned portfolio companies Mid-market $50M - $250M businesses Post-acquisition companies scaling growth + moat for defensibility |
I'm extending this Q4 offer as a 40% discount to my $3,500/mo mid-market advisory. The original plan is available here: https://asyncadvisor.com/ |
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My advisory services running for a decade+ |
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Until the end of November, newsletter subscribers and warm referrals may secure their 2026 by signing up at $2,100/mo instead here: https://buy.stripe.com/5kQ3cw7t09sx7tT461gjC0a |
My current cohort of SME and mid-market clients on this plan works asynchronously with me throughout the whole month by: |
Sending ad-hoc email questions or running threads to brainstorm different business cases Forwarding different deals, decks, or profiles to review for key acquisition opportunities or roles Creating a shared Slack with their workspace, looping me in as an async thought partner (I check in a few times a week) Letting me vote in on quarterly spending/investing decisions or roadmap considerations Asking for recommendations on processes/tools/augmentation opportunities Reviewing action plans for systems integration, post-merger deals, and opportunities for synergies |
It's a simplified asynchronous fractional/advisory role that's extremely affordable compared to my $10K/mo fractional plan, the brand ambassador deals, and the DevriX retainers (that my teams are managing in-house). |
If you want me on your asynchronous board or as an entrepreneur-in-residence, sign up here. |
What about RevOps? |
High-level revenue operations is top of mind for everyone this year - and a key loop/circle of conversations I'm involved in several times a week. |
It's also a stretch to provide similar services at a modest rate because of the unit economics of RevOps, the diversity of skills needed, the depth of market understanding, and the level of internal deep dive we need to command across current contracts. |
Fractional RevOps (agencies/consultants) still makes the math work |
Let's cut to the chase: You need enterprise-grade RevOps expertise without enterprise-grade overhead. |
That's the core promise of fractional RevOps, and it's especially compelling for businesses focused on rapid scalability and profitability. |
Access to top-tier expertise, on-demand. A seasoned RevOps leader with 10+ years of experience commands a significant salary and benefits package. They are also used to working with large teams (and need an army in-house). Fractional engagements allow you to tap into this level of strategic acumen on a part-time basis, paying only for the expertise you really need. This is particularly valuable for PE firms that need to quickly diagnose and optimize revenue engines across multiple portfolio companies without creating full-time, redundant roles. Agility and time-to-value. Hiring and onboarding a full-time RevOps VP takes months. A fractional expert can often be integrated and deliver value within weeks, thanks to their existing frameworks, tools, and best practices. This speed is critical for SMBs in growth mode and PE firms executing a 100-day plan. Unbiased, external perspective: An external fractional leader brings a fresh set of eyes, free from internal politics or long-standing assumptions. They can identify inefficiencies and opportunities that internal teams might overlook, since in-house staff is biased, led by personal prejudice or a long-lasting backstory. Cost-efficiency & focused ROI. Instead of a fixed, high salary, you invest in a project-based or retainer model that directly correlates with the value delivered. This allows for precise budgeting and easier calculation of ROI, making it a compelling option for PE firms scrutinizing every dollar. Think about it: a dedicated, half-time fractional RevOps leader is often more cost-effective and productive than a full-time, less experienced internal hire. Bridge to a full-time role (or a long-term contract). Fractional engagements can serve as an excellent bridge. They can establish the RevOps foundation, prove its value, and define the scope for a future full-time hire, or even structure an internal team that can then manage the ongoing operations. |
I've taken fractional CXO roles on multiple occasions over the past 15 years. I sold a Shopify SaaS 2 years ago after a year of stepping in as a fractional CEO, restructuring, optimizing for adjusted EBIT, and securing the buyers. I'm still a fractional CTO of an incredible business that went through an exit a couple years ago, and I work closely both internally and across other portfolio companies in the org. |
What are some core RevOps areas that are often neglected? |
RevOps is about "revenue operations". |
And the 4 pillars of RevOps are: People, Processes, Data, and Technology. |
While most executives are focused on "sales optimization" or "marketing conversions", a thorough RevOps partner will cover a boad set of initiatives: |
Key Performance Indicators (KPIs). These are the metrics that matter. Work with your fractional RevOps leader to identify 3-5 KPIs that directly align with your business objectives and the scope of their engagement. Sales enablement. Sales cycle length, win rate, average deal size, sales productivity (e.g., calls/demos per rep). Marketing effectiveness. MQL-to-SQL conversion rate, cost per lead, marketing-sourced revenue contribution. Customer success/retention. Churn rate, customer lifetime value (CLTV), upsell/cross-sell rates, Net Promoter Score (NPS) correlation with revenue. Operational efficiency. Data accuracy metrics, CRM adoption rates, time spent on administrative tasks. And scorecards! Holistic example. For a PE portfolio company, a key KPI might be "30% reduction in sales cycle length across 3 portfolio companies within 6 months," directly impacting valuation. Tangible deliverables. What specific outputs will the fractional expert produce? Process documentation. Documented sales playbook, lead routing workflows, customer onboarding journey maps. System implementations/optimizations. CRM implementation plan, marketing automation setup, custom dashboard creation in BI tools. Reporting & analytics. Automated forecasting models, detailed RevOps dashboards, competitive analysis reports. Training & enablement. Training materials for sales reps on new tools/processes, enablement sessions for marketing teams. Strategic roadmaps. A 12-month RevOps strategy roadmap, technology stack recommendations. |
There's far more operations, finance, strategy, executive decision making, staffing and tech alignment that goes into what was previously considered a marketing/sales role. |
I'm extremely excited about the state of RevOps today, proven by over 30 conversations reviewing roadmaps and building proposals for across $50M - $500M companies in the past few months. |
DevriX is already fully booked until the end of January, but we're expanding our team for our Revenue Operations solutions. |
And if you're already going through a plan ready in motion (or are resetting the plan in April and need an executive partner on board), my async advisory deal is starting now. |
Mario |
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Helping dozens of European founders form US LLCs with doola to clear out accounting overhead and billing burden for the new year: |
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📚️ Books I read this month |
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🎤 WordCamp Sofia end of Nov - both DevriX and WordCamp Sofia turned 15 this year. Coming over? |
⌚️ Recruiting agency talent (my 2022 article still valid) - here's how I outlined what agency talent looks like and why we love hunting the agency bug. |
🔤 Hands on roles are mandatory - commenting on Jason Lemkin's post on people managers and how critical hands on is for everyone today - read here. |
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More from Our B2B Ecosystem |
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🔖 AI helps prioritize cybersecurity risks. See how automated triage improves response and reduces noise in threat detection and patching. |
🔖 Big data monitoring after launch. Learn how tailored oversight reduces risk and downtime in post-deployment data environments. |
🔖 Build psychological safety at work. This short leader checklist helps teams navigate change with more openness and trust. |
🔖 Use AI to personalize B2B marketing. Real-time segmentation can improve speed and lift lead conversion rates. |
🔖 Borrow techniques from top firms. These proven benchmarking approaches help identify performance gaps across functions. |
🔖 Raise content ROI across your funnel. Use measurable KPIs and attribution to align content efforts to revenue. |
🔖 Fast growth can hide real problems. This analysis of startup scale highlights why profit discipline matters more than speed. |
🔖 How Dolby scaled through invisibility. A look at how hidden royalties built long-term business advantage. |
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Industry News for B2B Leaders |
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📰 Index Exchange sues Google. The SSP alleges Google unfairly manipulates its ad stack by combining AdX, AdWords, and DFP. |
📰 Lovable nears 8M users. The AI coding startup hits $100M ARR as Fortune 500s and creators boost enterprise prototyping. |
📰 Fiscal reality check for investors. Trump's proposed $2,000 tariff dividend would add $6 trillion to the deficit. |
📰 China suspends port fees. Beijing halts port fees for American vessels and lifts sanctions on major US subsidiaries. |
📰 Markets respond to shutdown deal. Futures climb after a bipartisan shutdown deal unsettles ACA subsidy talks. |
📰 Investing into climate alpha. Canada unveils a G7-focused clean tech strategy using tax incentives and clear regulations. |
📰 Gamma hits $2.1B valuation. The AI-focused deck tool reaches $100M ARR with only 50 staff and strong margins. |
📰 OpenAI targets $20B ARR. Altman outlines a model relying on consumer subscriptions, enterprise deals, and API integration. |
📰 Refocus AI strategies on revenue. Many plans fail by cutting staff instead of linking AI systems directly to growth. |
📰 AI-driven energy management. FPT and E.ON extend a partnership to optimize utilities with advanced AI forecasting. |
📰 Unified multi-asset payments. Episode Six and Fireblocks launch a single payments platform unifying fiat, stablecoins, and digital assets. |
📰 Plan for AI-driven search. Marketers adjust SEO and content strategies for AI-powered browsers like ChatGPT and Perplexity. |
📰 CNN adopts mobile-first reporting. CNN taps T-Mobile's SuperMobile tech for real-time remote news with satellite links and ads. |
📰 Palantir shapes AI warfare. Karp says software dominance defines battlefields more than troop numbers in future conflicts. |
📰 Tesla faces leadership shakeup. Tesla's departures from Cybertruck and Model Y programs signal team instability. |
📰 Quantum Scaling Alliance launches. HPE and partners form a coalition to accelerate scalable hybrid quantum computing breakthroughs. |
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Let's see the latest offers from Flippa. Don't forget to sign up for their newsletter for daily/weekly/monthly offers like these. |
Food and Drink Content Site: An established content platform with a 99% profit margin and consistent ad-based revenue. With $8.2K in monthly profit, 190K monthly visitors, and solid SEO fundamentals, it's a lean digital asset - selling for $325,000 (reduced 21%). |
AI Wellness eCommerce Brand: A six-year-old wellness store powered by AI and built on recurring subscriptions. With 73 percent profit margins, $70.9K monthly profit, and 1.2M followers, it's a fast-scaling brand with nearly $2M in annual net profit - listed at $889,000 (including inventory). |
Finance Content Platform: A nine-year-old comparison and review site in the finance niche with strong SEO authority and established brand partnerships. Delivers $16.4K in monthly profit at 53 percent margins with a proven seven-year performance track - offered at $1,351,429. |
General Knowledge Media Site: A nineteen-year-old news platform covering defense and science, run with hands-off management and authoritative SEO. Generates $61.9K in monthly profit at 96 percent margins and drives over 8M monthly page views - listed at $2,740,000. |
AI Video SaaS Platform: A four-year-old AI-powered video generation business with 15K users and over 10M videos created. Produces $28.2K in monthly profit and $767K in annual revenue, now reduced to $2,850,000 (down 5%). |
Established SaaS Platform: A long-standing SaaS company with over 530K users, 15 integrations, and a catalog of 2M+ products. Generates $18.8K in monthly profit from recurring subscriptions with a strong brand and trademarked IP - offered at $3,500,000. |
Talent Booking Marketplace: A five-year-old talent platform connecting vetted creators and fashion models with brands for paid collaborations. Achieves $31.7K in monthly profit and $3.4M GMV with zero marketing spend and high client retention - listed at $3,810,000. |
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Working with me |
Here are the main projects I focus on: |
🌐 Scaling $30M - $100M+ companies on top of WordPress. DevriX provides full RevOps consulting + delivery with GTM enablement for PE-backed portfolio companies, traditional tech, healthcare, finance, and professional service businesses pacing toward revenue growth initiatives. Our standard retainers between $10K and $40K include revenue lifecycle services for marketing and sales leaders, FP&A for financial teams, pipeline enrichment through websites and dozens of lead sources, automations and delivery integrations, CRO and ongoing testing, product delivery and platform integration solutions, and more through our consulting solutions. |
🚀 1:1 Consulting. At Growth Shuttle, I run two popular plans: Async Advisory ($3,500/mo) for $3M - $30M founders and executive teams and the smaller Strategic Growth Circle ($997/mo) for $100K - $500K entrepreneurs, agency founders, scale ups. |
📈 Building US LLCs from Europe. I help European and Asian founders scale faster through doola and their "Business in a Box" model. Also suitable for US citizens (given their bookkeeping solution), but in very high demand across Europe. |
📊 Post-Merger Integration. I support M&A initiatives through Flippa's marketplace. Working closely on PMI initiatives for PE companies and fast-growing startups integrating new companies within their portfolios, enabling data pipelines, and securing more deals through my personal network. |
