Introducing the KASK x Mental Athletic Utopia Y. Out November 12. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
KASK builds helmets in the wind tunnel.
Mental Athletic builds worlds out of culture.
The Utopia Y is where the two collide. Shot in Los Angeles by Kenneth Cappello, the campaign puts Boo Johnson, former pro skateboarder turned cyclist, at its center. He comes from a world where sport was never about rules or podiums, but about style, attitude and the crew you roll with.
This week, the collaboration officially launches in London. From November 11 to 15, Knees Up hosts a photographic exhibition curated by Mental Athletic, built around KennethCappello's campaign: the same images behind the KASK special cover story of Mental Athletic's latest issue.
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Helmet and magazine will be available on site for the full run, before a ride and a launch event bring it all home at Knees Up on the 15th.
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Contemporary review
for aesthletic living
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