“In my opinion, Rapha single-handedly changed the image of cycling for enthusiastic amateurs, creating a world that was so akin to the world of the professionals. Elegant, modern, informed.”
– Sir Paul Smith
|
Published to mark Rapha’s 20th anniversary, The Extra Mile tells the inside story of how a brand was built through passion, innovation and obsession. Richly illustrated with Rapha’s genre-defining photography, trailblazing products and beautiful graphic design, Simon Mottram’s personal stories are combined with contributions from friends, colleagues and keen observers of cycling.
The paperback edition is available now, with a hardback edition coming soon.
|
