The best way to signal expertise and confidence is to tell it like it is. So why don't we do it?
View in browser
Writing Matters Masthead 5

Hi there

Last week's issue on the language of thought really seemed to strike a chord. Several subscribers wrote to tell me how surprised they were that such a simple shift in style could be so powerful.

In fact, simplicity itself is often both misunderstood and underrated.

We tend to think that complex topics need complex documents. And the more important the topic, the more complex we think our writing needs to be - especially when the stakes are high.

Writing to the board? Better stretch it to a ten-pager then. They'll be expecting it and it will make us look like we know what we're talking about.

Yet many of the problems we tackle at work are complex enough without burying them in a fog of words. 

Deep down, of course, we know that. So why do we still do it?

Find out (and what to do about it) in this week's Writing Matters.

Why simple scares us

Have a great week. 

All the best

Rob Ashton
Founder, Emphasis 

PS. Here's that link again to last week's issue, in case you missed it: Write in this style to sync a reader's brain with yours.

If someone forwarded you this email, you can subscribe to Writing Matters here. That way, you'll never miss an issue.

Quick links

Who we are | Help for companies | Help for individuals | Case studies

 

Emphasis Training Ltd, Plaft9rm, Hove Town Hall, Brighton and Hove, East Sussex BN3 2AF, United Kingdom, +44 (0)1273 732 888

Unsubscribe Manage preferences