🔝 Growth Channels

👋 Hey - Egemen here.

If I had a dollar bill for every time I get asked "how do I get customers?"...
Well, let's say I had a good number of one dollar bills.

Today, I'm sharing my entire logic and thought process in approaching how to get customers if you are an early-stage founder.

This helped many. Will help many. It's yours now, enjoy.

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🧠 Deep-Dive: Growth Channels

I've been working with early-stage founder on gaining traction. I get asked the question "where do I spend money to get customers". My initial reaction is like "you don't". There is no one-size fits all type of approach here.

When I start thinking about growth, I don't ask "which channels are trending."

I ask where do my users live and how do they make decisions online. 

Most founders jump straight into ads or content without mapping that. So here's how I approach it.

If I'm selling to consumers, I start with Instagram, Facebook, influencers, and marketplaces. If it's an app, Apple Search and paid social work best. For B2B with high price tags, I double down on sales, webinars, and LinkedIn. But if I'm charging 25 bucks a month, I skip ads and build through product-led loops and word of mouth. The CAC price point determines how things go.

The logic's pretty simple:

By the way, if you want to turn your Linkedin into your #1 growth channel, you should check this out.

Once I shortlist options, I score them using ICE:

Paid only scales when either my margins are fat or every user I acquire brings in another one through referrals. Otherwise, I build unpaid systems like content, SEO, communities, and referral loops because they stack over time.

👉 At the end of the day, you should try to balance multiple channels, test them all, score them again, and double down on what moves the needle. That's how I build a channel mix that keeps growing even when ads stop performing.

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