👋 Hey - Egemen here (started using my dormant X account after 2 years, give me a follow, I share more there). |
I have a confession to make. |
I shipped things I shouldn't have before. |
Features that solved nobody's problem. Landing pages that converted at half what I'd projected. Pricing I left on the table for months because I never tested it against real audience reactions. |
Every one had the same root cause. I didn't do user research before shipping. And I didn't do user research because I knew what it cost me. Two weeks minimum to recruit. $1,500 to $5,000 per study if I went the proper route. |
A calendar full of no-shows. By the time I had answers, the decision was already live. So I guessed. Then I shipped. |
The teams that can afford real research don't need most of it. The teams that need it most (us, building lean, shipping weekly) can't justify the spend. |
Articos runs synthetic user interviews. |
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You define the audience you want to talk to (B2B SaaS buyers, agency clients, mobile-first consumers, whatever your ICP is), describe what you're testing, and the platform generates a panel of AI personas built from real personality science. |
Then it interviews them, blind to your hypothesis, and hands you back a structured report with motivations, objections, language patterns, and prioritized recommendations. |
Two formats matter most for founders: |
Synthetic User Interviews. Brief your research goal, define your ICP, get interview-quality responses on motivations and objections. Same depth as a research sprint. Without touching your timeline. Messaging A/B Testing. Test headline and copy variations against a synthetic audience before anything goes live. You know what resonates before it costs you ad spend or homepage real estate. |
Brief in Friday. Insights by Monday. That's the loop. Run your first research today. |
User research used to be a tax that founders couldn't afford to pay. So we didn't pay it. We shipped on instinct, learned in production, and rebuilt the things that didn't work. |
Synthetic research doesn't make that math go away. It does make it small enough to ignore. $20 for a study you would have skipped is a different conversation than $5,000 for one you can't justify. |
If you're building lean and shipping weekly, this is the closest thing to a research department I've seen at the price point. Try it on your next landing page or messaging test. You'll know inside one study whether it's worth keeping. |
Get your first study free → |
3-day trial. No credit card. 30 minutes from question to report. |
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Do you like SCALABLE? |
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