2024 marked Soft Services' fourth calendar year in business.
Soft Data Report
Below are selected data from the 2024 Soft Data Report.
2024 marked Soft Services' fourth calendar year in business.
Soft Data Report
Below are selected data from the 2024 Soft Data Report.
01: As of three-ish weeks ago, Soft Services has served
100k customers
since the brand launched in May 2021 (not including Sephora customers). We're grateful for the community we've built so far.
02: Soft Services launched at Sephora in February. Online only at first, hitting stores in March.
03: With an established fragrance-free offering, we dove headfirst into the world of sensorial pleasures with
3 fragranced products
Green Banana Buffing Bar was harvested in April. Limited-edition Debaser Buffing Bar, our collaboration with D.S. & Durga, closed out the summer with a bang. And since launching in November, Theraplush "Hold" immediately flew off our warehouse shelves and onto nightstands nationwide.
saved 23,269 non-recycleable components from landfills.
05: After being in development for
and going back to the drawing board several times, we shook the body care space with the release of Software Update. This is a potent 0.25% pure retinol body serum in fully-recyclable, monoplastic, airtight packaging-no biggie.
06: The top states Soft Services was shipped to are
-hey there! :)
07:
We worked with 136 Body Project testers.
This is our in-house product testing program. Thanks to our testers, we gathered new stats on Theraplush and Carea Cream, and received genuine feedback on Theraplush "Hold" pre-launch.
