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The intertwined stories of a brand, a city, and a community.
In a specially-commissioned project to mark the opening of its new flagship store, Stone Island retraces the roots of its unique bond with Naples.
"'A SORPRES", a short film directed by Glenn Kitson, documents the Resina market, where early '80s and '90s Stone Island collections began to surface. The soundtrack is by LIBERATO, a Neapolitan artist whose identity remains unknown.
The film charts the moment of discovery for collectors of the brand, a phenomenon that locals came to think of as the "golden heart" of the market.
That strength of connection remains to this day, through Stone Island's community of collectors, followers, and friends of the brand, who are captured on the streets of Naples.
Explore the full project and film at the Stone Island website.
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Stone Island Napoli Flagship
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Located on one of the city's most prominent streets, Stone Island's new Napoli flagship store is an expression of the brand's commitment to research and innovation.
The store's architecture combines natural and industrial materials with an emphasis on tactility, from burned, sandblasted and coated cork to walls clad in perforated steel.
Custom design contributions include light fixtures designed by Tim Hooijmans of De Studio, pressure stools by Tim Teven, and a leather and steel chair by Markus Töll of SUPERSEDIA.
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Sportswear Company S.p.A., - Galleria Cavour, 4 - 40124, Bologna - Italy (IT) |
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