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I've noticed a fascinating trend in my DMs/emails: |
I used to get asked mostly for advice on product strategy, growth levers, flywheels, strategic research, etc. |
Now, the majority of messages are from businesses needing help with writing/growing/operating their newsletters. |
Here's the thing: |
Founder-led marketing + Building-in-Public are crushing right now Newsletters as B2B acquisition channels are currently way overpowered |
Keen to understand if you're also noodling around these trends: |
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Does your company/founder have a newsletter? |
Yes - it's doing really well |
Yes - but it could be better |
No - but we want one |
No - we don't want one |
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Keeping a close eye on interesting case studies like Hubspot (The Hustle), beehiiv (Big Desk Energy), Athyna (Open Source CEO), Gateway X (Bootstrapped Giants) etc. Looking for others running this playbook too. |
- Tom |
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