The beauty of premium denim lies in the wash. The endless palettes of blues you can discover when playing with temperature and time.
But to wash this way - and to find your way to lighter shades - you have to start with the good stuff. Fabrics that will wear in and not out.
Sowe did.
Our Italian Denim is sourced from the world-renowned mill, Candiani - the gold standard of denim weaving, crafted with care in the hills outside Milan for 90 years.
But this isn't Geppetto in some artisanal workshop. We use space-age lasers and ozone washing to achieve the perfect finish - a process which uses 90% less water than regular denim washing. Easy on the eye and the environment. No lies.
Pick from 1 Year, 5 Year and our spring favourite, the 7 Year Wash, for the lightest look - bang on trend.
This is our first drop in months, so it'll fly. Be quick.
- Team SPOKE
This is Team Trouser - we were never meant to be this good at tees. But we've made our peace - because it's working. Pick from five styles, precision cut in simply more sizes, for a flawless fit.
