After 11 years of relentless innovation, we have stripped back to our core. Our design atelier has crafted a new identity that captures the untamed spirit of our brand.
"We didn't just redesign a brand. We recalibrated the DNA of contemporary menswear"
- Darren from Accounts
Today, everything changes:
Our Chinos - a manifesto of movement, sculpted for the man who strides beyond boundaries.
Our Shirts - portals to a higher plane of masculinity
Our Knitwear - woven from the dreams of peacocks who dared to fly too close to the sun
This isn't a brand relaunch. It's a rebirth.
We've torn up the rulebook, set fire to the ashes, danced naked in the embers. And then put on some impeccably cut chinos, obviously.
What's New? Everything. And Nothing.
You'll be glad you did.
And have a cracking Tuesday,
- Team SPOKE
We invite you to enter our Sartorial Portal. It's not 'launch party', it's an attitude, a temporal intersection, an ethereal fashion conclave, with light refreshments served.