January is the time to get the basics right - and they don't get righter than this.
When you make a thing hundreds of thousands of times, you keep listening, and you never settle... you end up with something very refined. Something that just works.
It's all in the details: the Swiss-engineered catches; the herringbone tape and pocketing; the sot wash - cut in precisely your size.
We sell more blue than anything else. Because you, dear customer, cannot get enough. And we've just taken a fresh drop of regular Navy and this gorgeous Petrol.
But Menswear mavens will tell you: browns and greens are even easier to pair - and there's a new batch of Stone, Ammonite and Olive too.
Seeking top-drawer drawers for your top drawer? With a flawless fit, silky-smooth yet durable lyocell, and all-day stay-put powers - by our reckoning, this is the most comfortable underwear you'll ever own.
