And as our Gen Z co-workers might say: this is their performance era.
We've upgraded the fabric. It's Italian, of course, but this season we've woven our fine wool with CORDURA® fibre - the same synthetic behind their 'Combat Wool' range. That's the kind of textile branding we are here for.
The look is as sharp and luxe as you'd expect. But the man-made fibres add the kind of crease resistance, robustness, and resilience no smart trouser has any right to offer. Until now.
These Smarts also pack more stretch than ever before - so the wear is insanely comfortable.
We've dropped the belt loops in favour of traditional side adjusters - an old-school tailoring detail that lets you dial in your fit with greater precision, and leaves you with a cleaner, sharper waistband.
We kick off in Dark Navy and Charcoal - your bankers - and, as ever, in our signature size range.
The Sharp Shirt has landed: the last word in scrubbed-up shirting. Thoughtfully chosen poplin cotton, flat French seams, and soft fusing make for incredible comfort in a precision-cut, razor-sharp package.
In this week's Margin Notes: why Hot Fuzz is the ultimate feel-good movie, the quirky and controversial history of American turtle racing, and bartenders on what flavour cocktails you'll be drinking this summer.
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