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Good morning, AI enthusiast. OpenAI is turning ChatGPT into a place where businesses can set up shop, with verified profiles and AI agents that talk to shoppers on a brand's behalf. |
Brands can now see how often ChatGPT mentions them and even pay to have their agent greet people who click an ad. Is this the start of a Google Business Profile for the chatbot era? |
Today in AI Brief: |
ChatGPT's new business profiles and agents Google's Gemini 4 Carbon goes public Claude's new Sheets and Whiteboards |
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The holiday streaming season is almost here |
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Are you ready? As revealed in our holiday playbook, Roku Ads Manager lets you easily set up, measure and optimize your self-serve holiday ad campaign. You can even create a shoppable ad unit that lets streamers buy directly from their remote. |
Set up your campaign today. |
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OpenAI Opens ChatGPT to Business Profiles and Shopper Agents |
In Brief: OpenAI introduced Businesses in ChatGPT, a beta that lets brands claim a verified profile and set up an AI agent that answers shopper questions inside the chatbot. |
The Details: |
Profiles are free for eligible companies, and a dashboard shows mention counts and click-throughs, plus "discovery topics" that flag gaps in what a brand shares. Agents launch first for U.S. online retailers and digital service firms. Brands can pay to make their agent the landing spot for ChatGPT ads, and each paid spot is labeled, following a September pilot of sponsored agents. |
Take Away: |
ChatGPT is becoming a front door for local and online commerce, not just a place to ask questions. If shoppers start there, brands will care about how ChatGPT describes them as much as how Google ranks them. |
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Google Makes Gemini 4 Carbon Generally Available |
In Brief: Google made Gemini 4 Carbon generally available, two weeks after giving it to cybersecurity defenders. It is Google's strongest model and sits above Gemini 4 Argon. |
The Details: |
Carbon ranks #1 on CursorBench 4.0, Perplexity's WANDR and Zapier's AutomationBench, at more than 2x lower cost per task than the next-best external model, according to Google. Introductory API pricing is $2 per million input tokens and $10 per million output tokens, then doubles to $4 and $20 on November 30. Google AI Ultra subscribers can use Carbon in the Gemini app, AI Mode in Search and Antigravity, where a preview /swarm command coordinates multiple agents in parallel. |
Take Away: |
Google is competing on cost per task, not just raw scores. The November 30 price change gives developers a short window to test Carbon at the lower rate. |
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The voice-to-text app that built its own speech model |
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Most dictation apps are a wrapper around someone else's speech model. Wispr Flow trained its own. |
It's called Canto, and it was built for the way people actually talk to AI: thinking out loud, changing direction mid-sentence, half-whispering in an open office. |
Wispr tested it on 10 hours of real dictations from more than 2,300 speakers. Canto had the lowest word error rate of every model tested, including models from Google, OpenAI, AssemblyAI and Deepgram. That means your prompts to ChatGPT, Claude and Cursor come through the way you said them. |
Talk naturally in any app and Wispr Flow types clean, formatted text, 4x faster than typing. |
Try Wispr Flow free |
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Claude Adds Sheets, Whiteboards and Meetings for Teams |
In Brief: Anthropic added Claude Sheets and Whiteboards, two new workspaces where you and Claude build spreadsheets and lay out ideas together. Claude Data, formerly Dashboards, is also available now. |
The Details: |
Sheets lets Claude organize data, write and edit formulas, and work across multiple tabs. Claude Data connects to tools like Snowflake and Salesforce to build dashboards, visual data stories or narrated short videos. Interactive connectors let you open apps such as Adobe and Atlassian inside Claude, and Claude Meetings, which joins calls and takes notes, is listed as coming soon. |
Take Away: |
Claude is moving from a chat window to a shared workspace for team tasks. Try Sheets on a messy spreadsheet you already have to see how far formula help gets you. |
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Everything else in AI |
Adobe previewed MCP integrations that let third-party AI agents edit Photoshop, Illustrator and Premiere files, arriving in early 2027, and launched Firefly Graph in beta for repeatable AI workflows. |
France unveiled the Paris Call for AI Safety and Security, with OpenAI, Anthropic and Mistral among the signers committing to emergency off switches in their most advanced models. |
OpenAI acquired Odessia, a months-old AI trip-planning startup, and its founder Francis Davidson is joining OpenAI to work on travel. |
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