A new take on denim.

Meet Phoenix. A fresh alternative to your everyday blue denim, designed to slot straight into your wardrobe.

Just add a tee.

Phoenix in Chocolate + a simple tee + your favourite flats. An easy combination that works every time.

Olive is in.

The relaxed barrel silhouette of Phoenix, now in Olive. A fresh colour that's just as easy to dress up as it is to keep casual.

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Spotted in @theselfstyler