New research finds NDC and website-direct at odds with the consumer experience.
Considering the Customer in the Direct-to-Consumer Model
New research finds NDC and website-direct at odds with the consumer experience
There's been a global movement to cut out the middleman recently. This DTC model now promises big benefits in travel too. But travelers don't see it that way, according to Travelport's new research.
In fact, 58% of travelers are now struggling to compare all the new products and additional offers available through NDC.
Great travel experiences make our industry stronger and more profitable for suppliers and agencies. We've got new insights to help you deliver the very best for your customers. Read the State of Modern Retailing report to understand:
The real impact NDC is having on travel shoppers
How a 1900% increase in travel products is overwhelming consumers
Strategies to balance agency and supplier direct selling
Real examples of how travel companies are responding to DTC
