- Waitrose own label single, double and whipping cream will now be free range
- The announcement aligns with Waitrose own label industry-first free range milk
- The products will have supporting new packaging labels to highlight the new change to customers
Launching today, Waitrose will be the first supermarket to introduce free range cream across some of its own label range. The latest launch sees the supermarket continue to lead the way in higher animal welfare and strive for the best standard in food production.
The range of free range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.
Rachel Aldridge, Dairy Buyer for Waitrose said, “Having successfully launched free range milk a couple of years ago we knew that we could, and should, challenge ourselves to expand the offering to free range cream. We’re proud to be the first supermarket to make it happen and hope others will follow suit.”
What makes it free range?
All our dairy cows are free range. Two years ago we improved our already leaving animal welfare commitment with the pledge that all our dairy cattle will spend at least 183 days a year grazing outside.
Our farmers leave their gates open throughout spring and summer to give all of our dairy cows the freedom of choice to either go outside or, should they prefer, stay inside.
Sadly, it’s estimated that a fifth of UK dairy herds continue to be kept in housed systems all year round. But we know that having access to the outside is critical to the wellbeing of our cows.
Jake Pickering, Waitrose Senior Agriculture Manager said, “At Waitrose we’re consistently challenging ourselves and pushing the boundaries of animal welfare across our ranges. By working with our dairy farmers and suppliers to introduce free range cream it means that we can provide customers with the best products along with continued higher animal welfare standards.”
The products will be on shelves from 26th August and available to order online at Waitrose.com. For more information on our animal welfare standards, including dairy, please visit: https://www.waitrose.com/ecom/content/about-us/our-farming
About Waitrose & Partners
Run by over 45,000 passionate Partners, Waitrose has been serving customers for 120 years and offers extraordinary products in our 329 shops and on Waitrose.com. Inspiring food discovery, our expert Partners run almost 800 specialist food service counters in store, where customers can shop a variety of the best quality meat, fresh fish, dry aged beef, sushi, as well as cheese. Our Beer, Wine and Spirits team features the largest number of Masters of Wine of any UK supermarket and we sell nearly 3,000 different wines, beers, ciders, spirits as well as no and low drinks in our shops, on Waitrose.com and Waitrose Cellar. We are committed to selling products which have been responsibly sourced, grown using the very best sustainable farming methods, some of which are grown or trialled on our very own farm, the Leckford Estate. In 2024, Waitrose was granted the Royal Warrant of
Appointment to be Grocers and Wine & Spirits Merchant to His Majesty King Charles III.
For further information, please contact Sophie Brinsford
sophie.brinsford@johnlewis.co.uk
