A chance conversation on the sidelines of a football match in Mallorca yesterday brought us back to our beginnings. One of our colleagues met someone who, like our founder Danielle, had once called East London home and already owned a piece from YAITTE.
What she hadn't realised was that YAITTE is a British brand, born from Danielle's love of travel and a working life spent between continents.
That story began with the BUOY shirt. Always drawn to the coast for a sense of escape, Danielle found inspiration in the nautical stripe: timeless, yet contemporary, with an ease that felt right wherever she travelled.
Still one of our bestsellers today, the BUOY is now fully restocked, enjoy 20% off
use YAITTE20FALL at checkout. For a limited time.
Pack less. Arrive better.
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