YAITTE has been in Vogue. In Condé Nast Traveler. Featured on Sheerluxe. I say this not to impress you those mentions happened because women with impossibly good taste found the brand and chose to write about it. That's different from paid coverage. That's someone deciding this deserved to be known. I love receiving customer feedback and comments on how we were discovered.
The women who find YAITTE tend to find it the same way. Through a friend who was wearing one in an airport and couldn't stop being asked about it. Through a photograph somewhere that made them stop scrolling. Through the specific frustration of looking for a shirt that does everything and finding, mostly, compromises.
Our shirt offering is expanding but our core values remain the same. New pieces, new details, things I have been quietly working on that I cannot wait to show you. But the core of what we do does not change. The fabric decisions. The European artisans. The cut that works for a body in motion, not a mannequin in a fitting room.
If there is a colourway you have been waiting for, a detail you keep wishing existed, something you reach for that you cannot quite find - write to me. I read everything and I mean that. Some of our best decisions have started exactly this way.
Reply to this email. It comes straight to me.
Danielle x
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