MEMORIE: VOLUMES III AND IV

Once upon a time, in the Alps of northern Italy, a visionary entrepreneur had a dream. It was 1910. From this moment, a legacy was born - passed down from generation to generation. Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time.

VOL.  III - A TRIVERO
Ermenegildo Zegna steps into his garage: the air is thick with the familiar scent of gasoline. He starts the engine of his Lancia Aurelia. As he drives, the crisp mountain air flows through the open window, and the road unfolds with every turn, revealing vast, ever-changing landscapes.

VOL. IV - IL SOTTOBOSCO
In Oasi Zegna, the rain has just stopped. The damp earth releases a rich scent with each step Ermenegildo Zegna takes. Wet leaves glisten, pine needles crunch underfoot, moss mingles in the air - the forest breathes quietly. A ray of sunlight pierces the canopy. Surrounded by nature's embrace, a sense of intimate, grounding connection arises.